Across the United States, real estate associations, MLS organizations, and industry leadership groups are navigating a marketplace defined by rapid technology shifts, margin pressure, and consumer expectations that evolve faster than most agents can adapt. Many of these organizations—regardless of size, region, or membership base—turn
From New Jersey to Real Estate Markets across the country, Jeff Lobb has emerged as a national force in real estate education—guiding brokerages, associations, and mortgage organizations through one of the most transformative eras the industry has ever seen. With a deep understanding of AI
From New Jersey to major real estate markets across the country, Jeff Lobb has become one of the most in-demand national voices in real estate, mortgage, and title education—recognized for his ability to merge decades of street-level sales experience with sharp, forward-looking insight into technology,
In New Jersey, real estate associations, brokerages, and national brands are increasingly turning to Jeff Lobb—international speaker, sales strategist, and founder of Coach52—to help agents navigate an industry being reshaped by technology, AI-powered search, and shifting consumer behavior. Known for his sharp tactical delivery and
People without strong video editing skills who are looking for a simple, quick, and easy-to-use video editor don’t need to look any further. In a myriad of apps and websites, you can find online, and you’ll see that it’s difficult to find something not too
A lot of real estate agents don’t make it through their first two years in real estate. The number one reason real estate agents fail is because of self-doubt and fear. Their lack of confidence largely contributes to a lack of production and a lack
Do you know when you get the highest return on investment (ROI) on Instagram? It is when you mix organic posts with specially targeted ads. That’s when a social media marketing campaign is most successful. If you already know how to post content on Instagram,
Social media is all about storytelling. Brands use their social channels to access a broader audience to promote their stories and make themselves more relatable. And one of the best ways to make your story visual (and more engaging) is to use Instagram. On average,
There is a lot of competition on Instagram these days. There are 25 million business profiles currently active on the social network. And with everyone looking to get a piece of the action, it can be hard to stand out from the crowd. That’s where
Real estate is a competitive business. Even accounting for fierce competition, however, failure rates among agents and brokers is disproportionately high. Not surviving the marketplace and failing at sales accounts for attrition rates as high as 80 percent. Determining why both rookie and senior